Chic Sweets Business Feature

You've probably seen me say it before, but, I personally love helping people succeed in business and part of that is having great photography to showcase who you are on your website.  Natalie, from Chic Sweets is not only a collegue of mine but also a great friend as well.  I was honored that she wanted me to help her do that for her website.  She is a beautiful person inside and out and I've known her from the beginning and it's been awesome to see how her business has grown.  We've gotten to work with her in a number of weddings and events and I had her design sweet creations for both of our studio opening parties.  The red velvet cake pops, always my all time favorite:-)  Here's a little bit of her story and some of the amazing sweets we've photographed and eaten of course:-) 

CW: Natalie tell me a little bit about you?

NC: My family calls me Nat. A few years ago, I would have never imagined I would be here, in this very spot. Doing what sets my heart on fire every single day— a mama to my boys, a wife to my amazing husband and business partner Steve, and making my client’s dreams happen with our fabulous candy & dessert tables.

CW: What did you do before Chic Sweets and what made you switch careers?

NC: The truth is I spent a big portion of my life in the nonprofit world. And yes, while I treasure the work that I did, I could never stop feeling like something was missing. So after some deep (closing my eyes tight) soul searching, I took an enormous leap of faith to grow the Chic Sweets brand full time and to this day, I can honestly say I have never looked back.

CW: What is your motivating force?

NC: I love meeting new people and nothing excites me more than to weave a story through my dessert tables. I want to capture my bride’s favorite candy growing up or the chocolates her fiancé gave her on their very first Valentine’s Day. I believe that when a couple sees their table for the first time, it should feel like them. Their personality. Their taste.

CW: Tell me some something random:-)

NC: When I’m not designing tables, creating the perfect cake pop or debating color swatches, you can find me hanging out with my boys (Steve included) and planning our next adventure which typically involves an ice cream run.

Natalie's unique dessert tables and talent for using her imagination to bring forth new and exciting ideas have made her the sought-after designer in West Coast Florida. Natalie’s work has also been featured on ABC’s Good Morning America, NBC’s Daytime Morning show, as well as on Style Me Pretty, Rock N Roll Bride, Weddings Unveiled and numerous other wide-reaching blogs.