100% Chiropractic Team

One of my favorite type of portrait sessions is helping companies showcase their personality.  A website is really the gateway to people contacting you further and I think seeing warm personality helps people connect before they even meet you.  Dr. Rosado and his team at 100% Chiropractic love what they do and are committed to helping their patients achieve their best wellness.  Definitely check out their website and their awesome Westchase location!  

Dear Nikon, this one's for the girls

On Friday I read the article in the New York Times about how Nikon featured 32 pro photographers, all men and 0 women in the release of their new D850 camera.   Not cool right?  How does a huge company like Nikon launch a new product featuring photographers from Asia, Africa and the Middle East and they can’t come up with a single woman?  I’m just one person and I couldn’t get out of my mind that I know at least 32 amazing women photographers.  So, I did what I usually do when irritated by something and posted the article on Facebook and commented about how we aren’t living in 1950 and how I’m glad that I shoot with Canon equipment.  But then, my friend Amy pointed out that Canon isn’t much better with only 8 out of their 40 brand ambassadors being women.  Nikon has 7 women out of their 24 brand ambassadors.  Nikon got a lot of backlash for their latest campaign, which turned out in my opinion to be a positive because it begin a conversation that got noticed by some of the biggest media outlets.  Nikon even issued an apology, here’s the beginning of it which is the most important part:

“We apologize for this unfortunate circumstance – it is not reflective of the value we place on female photographers and their enormous contributions to the field of photography. We champion all passionate photographers and women are an integral part of this community.”

Words matter.  But, so do actions, and actions trump words.  Their campaign IS reflective of the value they place on female photographers and it isn’t just a Nikon issue it’s a photography industry issue.  Nikon and Canon own the biggest market share in professional DSLR equipment so one would think they should be leading the charge but it does make sense why they aren’t.  Nikon has 10.6% of employees being women, 4.7% who are in management.  Canon has 15.2% of their employees being women and 2% who are in management.  A good portion of these company’s sales is made up of our small businesses buying equipment and I’m sure that to them a dollar is a dollar no matter what gender it comes from.  Nikon’s oversight gave us a great opportunity to respond, and keep moving the industry of photography forward for women like those before us have done.

My professional career began in what most would call a “man’s world” as an Industrial Engineer.  I was fortunate to have the opportunity to go to Purdue University, which I chose because of their focus on supporting women in engineering.  I knew what I was getting into and I love challenges and seeing progress. I have my corporate career to thank for teaching me business skills, and many international trips that got me interested in photography in the first place.  I’m going on 9 years as a full time photographer and I have two daughters who are 3 years old.  Like any parent I want them to dream big and have the opportunity to do what they are passionate about.  In order for them to be able to do this, it’s up to our generation to speak up, take action when something isn’t right, and support and encourage each other as women.   This is for my daughters, and my friends’ daughters, and all girls who may aspire to have a career in photography someday.  In response to Nikon, I wanted to feature the amazing women photographers that I know.   I did a call out to my friends and within 36 hours I had 37 women (including me of course:-) who wanted to participate.  This is a group of women photographers who are diverse, amazingly talented, entrepreneurs, and business owners who work in all genres of photography.  Ladies:  keep up the amazing work, don’t apologize for who you are or what you charge because you are worth it and more!  Click on their profiles below to see their work. 

  Christina Maldonado  Genre | Weddings & Portraits | Based in Tampa, FL

Christina Maldonado
Genre | Weddings & Portraits | Based in Tampa, FL

  Olivia Womack  Genre | Boudoir & Beauty Portraits | Based in Cocoa Beach, Florida

Olivia Womack
Genre | Boudoir & Beauty Portraits |
Based in Cocoa Beach, Florida

  Andi Diamond  Genre | Weddings, Portraits, Corporate Headshots | Based in Tampa, FL

Andi Diamond
Genre | Weddings, Portraits, Corporate Headshots | Based in Tampa, FL

  Bethany Augliere  Genre | Nature and Wildlife | Based in Delray Beach, FL

Bethany Augliere
Genre | Nature and Wildlife | Based in Delray Beach, FL

  Miriam Salgado  Genre | Elopements, Beach Weddings, Portraits | Based in Wesley Chapel, FL

Miriam Salgado
Genre | Elopements, Beach Weddings, Portraits | Based in Wesley Chapel, FL

  Julieann Usry  Genre | Weddings and Engagements | Based in Land O' Lakes, FL

Julieann Usry
Genre | Weddings and Engagements | Based in Land O' Lakes, FL

  Jessie Stehlik  Genre | Weddings and Portraits | Based in Tampa, FL

Jessie Stehlik
Genre | Weddings and Portraits | Based in Tampa, FL

  Alycia Savage  Genre | Family, Newborn, HS Senior Portraits | Based in Dallas, TX/Tampa, FL

Alycia Savage
Genre | Family, Newborn, HS Senior Portraits | Based in Dallas, TX/Tampa, FL

  Kimberly Romano  Genre | Weddings | Based in Clearwater, FL

Kimberly Romano
Genre | Weddings | Based in Clearwater, FL

  Lisa McCoy  Genre | Equestrian, Portraits, Cars/Yachts  | Based in Tampa, FL

Lisa McCoy
Genre | Equestrian, Portraits, Cars/Yachts
| Based in Tampa, FL

  Amy Pezzicara  Genre | Weddings, Portraits, Editorial, Food | Based in Tampa, FL

Amy Pezzicara
Genre | Weddings, Portraits, Editorial, Food | Based in Tampa, FL

  Mariana Mosli  Genre | Multiculural Weddings/Destination Multi-Day Weddings | Based in Tampa, FL

Mariana Mosli
Genre | Multiculural Weddings/Destination Multi-Day Weddings | Based in Tampa, FL

  Jodi Hutton  Genre | Weddings and Product | Based in Denver, CO

Jodi Hutton
Genre | Weddings and Product | Based in Denver, CO

  Rana Mohammadian Tierney  Genre | HS Seniors, Lifestyle, Weddings | Based in Sarasota, FL

Rana Mohammadian Tierney
Genre | HS Seniors, Lifestyle, Weddings | Based in Sarasota, FL

  Katelyn Prisco  Genre | Weddings and Family | Based in Sarasota, FL

Katelyn Prisco
Genre | Weddings and Family | Based in Sarasota, FL

  Audrey Owen  Genre | Weddings and Portraits | Based in Naples, FL

Audrey Owen
Genre | Weddings and Portraits | Based in Naples, FL

  Tanya Long-Garro  Genre | Family, Maternity, Newborn, HS Seniors | Based in Nashville, TN

Tanya Long-Garro
Genre | Family, Maternity, Newborn, HS Seniors | Based in Nashville, TN

  Jeanine McLeod   Genre | Babies, Children, Families | Based in Wesley Chapel, FL Photo Credit: Andi Diamond

Jeanine McLeod
Genre | Babies, Children, Families | Based in Wesley Chapel, FL
Photo Credit: Andi Diamond

  Elina Levy  Genre | Weddings and Portraits | Based in Tampa, FL

Elina Levy
Genre | Weddings and Portraits | Based in Tampa, FL

  Andrea Moberly  Genre | Family, Newborn, Seniors | Based in Indianapolis, IN

Andrea Moberly
Genre | Family, Newborn, Seniors | Based in Indianapolis, IN

  Kenzie Shores  Genre | Maternity, Newborns, Families | Based in St. Petersburg, FL

Kenzie Shores
Genre | Maternity, Newborns, Families | Based in St. Petersburg, FL

  Kristin Berry  Genre | Product and Branding | Based in Tampa, FL

Kristin Berry
Genre | Product and Branding | Based in Tampa, FL

  Shayna Hardy  Genre | Families, HS Seniors, Boudoir and Underwater | Based in Baltimore, MD

Shayna Hardy
Genre | Families, HS Seniors, Boudoir and Underwater | Based in Baltimore, MD

  Ashley Canay  Genre | Weddings, Events, Portraits | Based in Tampa, FL

Ashley Canay
Genre | Weddings, Events, Portraits | Based in Tampa, FL

  Andrea Taylor  Genre | Family and Children Portraiture | Based in Marietta, GA

Andrea Taylor
Genre | Family and Children Portraiture | Based in Marietta, GA

  Ashley Thorne  Genre | Weddings and Boudoir | Based in Hampshire, United Kingdom

Ashley Thorne
Genre | Weddings and Boudoir | Based in Hampshire, United Kingdom

  Mary Buck  Genre | Corporate& Actor/Model Headshots, Family/Children's Portraits | Based in Atlanta, GA

Mary Buck
Genre | Corporate& Actor/Model Headshots, Family/Children's Portraits | Based in Atlanta, GA

  Andria Lavine  Genre | Events and Portraiture | Based in Atlanta, GA

Andria Lavine
Genre | Events and Portraiture | Based in Atlanta, GA

  Marlo Laney  Genre | Headshots, Business Branding, Family, Maternity | Based in Tampa, FL

Marlo Laney
Genre | Headshots, Business Branding, Family, Maternity | Based in Tampa, FL

  Shelby Finkelstein   Genre | Babies, Children, Family, Maternity  | Based in Orlando, FL

Shelby Finkelstein
Genre | Babies, Children, Family, Maternity
 | Based in Orlando, FL

  Kera Holzinger   Genre | Wedding and Portraits | Based in St Petersburg, FL

Kera Holzinger
Genre | Wedding and Portraits | Based in St Petersburg, FL

  Nancy Steele  Genre | HS Seniors, Families, and Business Images | Based in West Linn, OR

Nancy Steele
Genre | HS Seniors, Families, and Business Images | Based in West Linn, OR

  Brittany Trevino  Genre | Weddings and Portraits | Based in Tampa, FL

Brittany Trevino
Genre | Weddings and Portraits | Based in Tampa, FL

  Jennifer Corbin  Genre | Weddings | Based in Yucaipa, California

Jennifer Corbin
Genre | Weddings | Based in Yucaipa, California

  Arlene Franklin-Dicks  Genre | Newborns, Maternity, Events, Headshots | Based in Marietta, GA

Arlene Franklin-Dicks
Genre | Newborns, Maternity, Events, Headshots | Based in Marietta, GA

  Leslie Harris-Senac  Genre | Weddings & Special Events Films | Based in Sarasota, FL Photo Credit: Cheryl Ziemke

Leslie Harris-Senac
Genre | Weddings & Special Events Films | Based in Sarasota, FL
Photo Credit: Cheryl Ziemke

  Carrie Wildes  Genre | Weddings and Portraits | Based in Tampa, FL

Carrie Wildes
Genre | Weddings and Portraits | Based in Tampa, FL

Meet & Eat Power Hour

As a business owner, I believe it's so important to get together with like-minded people, share both successes and challenges, but most importantly be honest and help each other continually move forward. 5 years ago when I use to share a space with Events in Bloom we did this every month.  Somehow we got away from it, so it was definitely way over due to get this going again!  Events in Bloom, The Cake Zone, and I, are teaming up for our Meet & Eat Power Hour (but really 2 hours:-). It's a small group of different friendors (aka awesome wedding professionals) every month and it is truly so encouraging and inspiring.  This month, Staci, from Unique Weddings and Events took it up a notch by designing this fabulous summer table scape for us complete with lemon place cards, and pinwheel folded linens.  Jana created the vibrant centerpiece with white vases and Alla of course, the fabulous sweets. 
Concept Design | Unique Weddings and Events | Florals | Events in Bloom | Linens | Custom Linens | Cupcakes | The Cake Zone | Rental Items | Signature Events | Glassware | Ever After  

Tampa Chamber Annual Meeting 2015

The Tampa Chamber ends each year with the passing of the gavel to the new chairperson and a celebration of the years' accomplishments along with what's ahead for 2016.  Ron Christaldi passed the gavel on to Guy King III.  The members brought toys (and cute teddy bears:-) to support gifts Metropolitan Ministries will be giving out for Christmas. Betty Castor was presented with the H. L. Culbreath Jr. Leadership Profile Award and we heard from some of the top leaders of Tampa including Mayor (or Reverend as some like to call him:-) Bob Buckhorn. Such a great way to end the year and much in store for 2016!  
Venue | Tampa Convention Center | Balloons and Entertainment | YTE Events | Production and Lighting | DCE Productions

Imaging USA 2016!

Photographers, how many of you are going to Imaging 2016 in Atlanta??  My very first one was just the tradeshow in 2008 when it was hosted in Tampa, and I was just starting my business.  Every year I look forward to starting off the new year by learning, be inspired, and networking with awesome people.  The last 3 years I’ve been an instructor on business and weddings.  I absolutely LOVE teaching and helping people change their life and do what they love!  In 2016 surprise surprise!  I’m teaching a full day of “The Art of The Wedding Photography Business”.  It’s going to be a packed 8 hours of not only learning the key tools of having a successful wedding business, but also a plan with actual steps to create success for your business.  And, it’s me, so it’s going to be entertaining, candid, interactive, and of course have some awesome giveaways from WHCC, ShootQ and Finao!!!!  

Saturday January 9th 9:00am – 5:00pm here’s the link to sign up!! 
THE ART OF WEDDING PHOTOGRAPHY BUSINESS

Let the countdown begin!

Every year we evolve, grow, and change and it's almost time to show you what it's going to look like this year!  This week we will be launching our new and improved site and I can't wait to show it to you!!!  So each day I'll be posting a little element of what you'll see on there, plus it make me make sure to have it ready to go:-)  We did a new shoot with the girls and some of our favorite things!!  More coming soon!

Luv My Porch!

 It always amazes me the talents and eye people have for different things!  I know I do NOT have an eye for decorating my outdoor spaces or for holidays, in fact I hate trying to come up with something!  It is so important though for me because since I have a custom studio in my home I need the front porch to be cute and inviting for my clients.  Thankfully, my friend Tammy has the eye and is AMAZING at transforming boringness (that's probably not a word but I like it:-) to warm and welcoming.  Below here's a before picture, that's the best I could do, I know it's very boring!

Look at it now!  Tammy used the main elements I already had which were the shabby chic table/chairs and pot of succulents.  She created a little sitting space for my clients with a cute rug, mums, pumpkins, and pillows, and all incorporating our shabby chic style with fall decor.  She also added mums and little gords and pumpkins to the pot of succulants and really just created 3 little different spaces that all come together to look awesome!!  Since I have double wrap around porches we're going to do some more things with the side and upstairs outdoor living space as well.  Luv My Porch! That's what Tammy does and it's so amazing!

Photography Success Elevated

On August 14 Andi Diamond and I welcomed a group of local Tampa area photographers to Datz Deli to ELEVATE their photography businesses.  It was day of learning, math, self actualization, and yummy Datz delicious food!  Our goal was to empower our attendees with the necessary tools  to run successful photography businesses.  Through education and peer support the class was armed with the know-how of what it takes to make their numbers work and profit margins soar.   Thanks to everyone who attended and to our valued sponsors who provided us with some swag:Menual ArtPinhole ProStudio CloudPikartzStudio Seasoning,ProSelect, and Museum Bond. If you missed this workshop, not to fear...keep your eyes peeled for our next ELEVATE Workshop in the spring! 

Interview Owl Business Feature

I had the privilege of working with Anne Akridge, founder and CEO of Interview Owl to visually depict her persona to her potential clients for her website.  Her passion is helping people realize their talent and succed in employment in that area a very necessary and interesting business!  Her website turned out awesome, here's a screen shot and my interview with her along with some of my favs from our session. 

Anne Akridge knows sales and management inside and out. She has been recognized as a top salesperson, trainer, manager and director in healthcare and business, winning national sales awards for 20 years. She's interviewed thousands of candidates and built five national sales forces. Every candidate she hired achieved success, winning award recognition or a promotion. Most importantly, Anne knows talent. She knows how to spot talent that’s hidden inside job candidates. And she knows how to nurture talent. She founded Interview Owl to help job candidates improve their interview skills and get the job they want.

CW: Tell me about your company and what you do?

AA: We develop custom resumes, phone interview practice, face to face interview practice, business plans, accomplishment portfolios, one on one customized coaching and one stop shop career advice.  Interview Owl was developed to give job candidates honest feedback on resumes, interview skills and career advice. Practice with a successful hiring manager with 20 years of REAL WORLD sales, training and executive management experience. Interview Owl services anyone looking to master the interview - from recent college graduates to seasoned professionals looking to make a change, in any industry, and in every part of the world. Practice with a PRO and get your dream job - the smarter way to get the job you want.

CW: Why do you love what you do?

AA: I truly enjoy helping people succeed.  It’s why I became a manager and director in the corporate world, to help people develop throughout their career.  Now I can use my “street credit” to help candidates set themselves apart in the interview process.  It’s so much fun to watch the transformation of someone in the beginning of their job search who’s a little unsure to completely owning the room and getting their dream job.

CW: What are some interesting things you would want people to know about you?

AA: I have two boxers I skateboard everyday like sled dogs. I own over 4,000 vinyl records and have been an avid reader of Rolling Stone for 30 years.  I love board games, especially Charades and Pictionary. 

July Tampa Bay NACE Meeting

Sylense and I attended and photographed the July National Association of Catering Executives meeting.  This month was a luncheon and very helpful presentation by Chris and Dani from MetLife on "Business Killers".  Some really important things to consider like contingency planning, buy/sell agreements and a number of good things business owners need to take time out to plan for!  I enjoyed it and learned a lot!

Venue: Crowne Plaza Westshore, Linens: Got you Covered, Entertainment: Breezin

Chic Sweets Business Feature

You've probably seen me say it before, but, I personally love helping people succeed in business and part of that is having great photography to showcase who you are on your website.  Natalie, from Chic Sweets is not only a collegue of mine but also a great friend as well.  I was honored that she wanted me to help her do that for her website.  She is a beautiful person inside and out and I've known her from the beginning and it's been awesome to see how her business has grown.  We've gotten to work with her in a number of weddings and events and I had her design sweet creations for both of our studio opening parties.  The red velvet cake pops, always my all time favorite:-)  Here's a little bit of her story and some of the amazing sweets we've photographed and eaten of course:-) 

CW: Natalie tell me a little bit about you?

NC: My family calls me Nat. A few years ago, I would have never imagined I would be here, in this very spot. Doing what sets my heart on fire every single day— a mama to my boys, a wife to my amazing husband and business partner Steve, and making my client’s dreams happen with our fabulous candy & dessert tables.

CW: What did you do before Chic Sweets and what made you switch careers?

NC: The truth is I spent a big portion of my life in the nonprofit world. And yes, while I treasure the work that I did, I could never stop feeling like something was missing. So after some deep (closing my eyes tight) soul searching, I took an enormous leap of faith to grow the Chic Sweets brand full time and to this day, I can honestly say I have never looked back.

CW: What is your motivating force?

NC: I love meeting new people and nothing excites me more than to weave a story through my dessert tables. I want to capture my bride’s favorite candy growing up or the chocolates her fiancé gave her on their very first Valentine’s Day. I believe that when a couple sees their table for the first time, it should feel like them. Their personality. Their taste.

CW: Tell me some something random:-)

NC: When I’m not designing tables, creating the perfect cake pop or debating color swatches, you can find me hanging out with my boys (Steve included) and planning our next adventure which typically involves an ice cream run.

Natalie's unique dessert tables and talent for using her imagination to bring forth new and exciting ideas have made her the sought-after designer in West Coast Florida. Natalie’s work has also been featured on ABC’s Good Morning America, NBC’s Daytime Morning show, as well as on Style Me Pretty, Rock N Roll Bride, Weddings Unveiled and numerous other wide-reaching blogs.

Katrina Sequenzia Business Feature on Fox Tampa Bay!

Just below my love for photography is my love for business and helping other succeed in their businesses as well.  So, this one is a double bonus!  Katrina wanted us to help her create the photography for her new website to really capture her welcoming personality and compliment her look of both colorful and calming colors.  When she described the look she was going for it was perfect for my kitchen, and so that became the location.  We did some professional photos as well as some of Katrina in her element.  Also, very important to her profession is nutritional elements she teaches on like fats, proteins, grains etc.  The other bonus was that a couple days before my shoot with Katrina, Chris Chmura from My Fox Tampa Bay wanted to do a followup photography segment from one we had done several months ago and film part of one of our shoots.  So it was perfect timeing!  You can see the video clip below:-)  Here's also a little bit more about Katrina and the passion she has for what she does:

CW: What would is the main focus of your business and what you do?

KS: I am a Registered Nurse and Certified Health Coach who teaches you how to GET HEALTHY so that you can lose weight, reverse and prevent disease and have more energy so that you can be FREE TO LIVE the life you were meant to live.  I founded and currently operates a successful Health Coaching practice, www.GetHealthyLiveFree.com where I work with people one-on-one, in group programs and in workshops guiding them to radically transform their life so that they can experience real health. I help you get off the diet roller coaster and shift your mind from Deprived Dieter mindset to a Truly Healthy You mindset. There are amazing healing benefits of real foods and helps you lose weight, reverse and prevent disease and experience abundant energy without deprivation, counting calories or calculating points.

CW: What do you love what you do?

KS: I love coaching people to transform their life and their health. When I talk with people for the first time via a free consultation www.VirtualChatWithKatrina.com and hear about the physical burdens that are holding them back from fully living out their calling, my heart aches. But then I get excited, because I have worked with hundreds of clients, walking with them step-by-step to the other side; so I know that abundant energy, a healthy body and freedom from disease and excess weight awaits them. 

CW: I always like to know random things:-) Tell me 3 fun facts!

KS: I was a band geek. I played the flute from middle school through college.   I am a true Floridian. Born and raised in Tampa Bay. That's rare, from what I understand.  My labor and deliveries are super quick. My youngest child was born 12 minutes after pulling into the birthing center parking lot. 

And there you have it!